Blue Eagles Football Club is poised to make history tomorrow, Thursday, June 12, as it officially unveils a groundbreaking sponsorship deal with World Star Betting, Wa Mpira can reveal.
The partnership will see the betting firm’s logo proudly displayed on Blue Eagles’ iconic white-and-blue jerseys during matches, marking a significant new era for the Malawi Police Service-owned team.
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This alliance represents the first time Blue Eagles will have a sponsor beyond the Police Service, a major development for the club, especially following their recent return to the elite league after a season in the lower-tier Chipiku Premier Division.
The agreement is expected to be highly beneficial, significantly boosting World Star Betting’s brand visibility while providing Blue Eagles FC with substantial financial support.
World Star Bet Malawi will become the fourth betting company to sponsor a TNM Super League club, joining Betika (sponsors of Mzuzu City Hammers), Betway (sponsors of Silver Strikers), and Premier Bet Malawi (sponsors of Dedza Dynamos).
Blue Eagles CEO Muhammad Ali confirmed the impending unveiling but declined to provide further details ahead of the official announcement. However, his confident and excited tone suggested a lucrative and mutually beneficial deal.
Renowned sports analyst Parry Chinyama underscored the importance of such corporate sponsorships for Malawian football.
“Football in this country has stagnated for years due to the lack of financial motivation. Many talented individuals walked away because it simply was not profitable. Players and coaches need competitive salaries to stay inspired,” Chinyama stated.
He added that the influx of corporate funds “will elevate the level of competition among players, bring real stakes into play, and shift our league from amateur status to something more professional. When money flows in from the corporate sector, the value of the game rises.”
The full details of the Blue Eagles’ sponsorship deal with World Star Betting are expected to be revealed at tomorrow’s official unveiling
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